Post by kmstfatema on Mar 4, 2024 9:56:58 GMT
Doing SEO for an e-commerce is becoming increasingly difficult, there is no denying it. The search results pages of transactional queries, increasingly "dirtied" by very inviting and clickbait ads with images and prices, make the organic part less attractive and with peak click-through rates. Doing SEO for e-commerce in the era of declining clicks For those who have been doing search engine optimization for more than fifteen years, one of the founding axioms of Organic Search was - in any case and for each type of query - the ability to attract over 80% of clicks , according to an old scheme , the golden triangle , which has circulated among slides and conferences for years: the triangle diagram of organic search This represents the past, the SEO Old Testament carved almost exclusively in blue links .
However, web marketing, and in particular Search Marketing, are not engraved Germany Telegram Number Data in stone but slide on bits much more lightly than in Mina's song. I haven't been able to find a reliable source about the newest SERP click tracking and I think it's due to the constant innovations Google has been applying to its search results pages in recent years. I can therefore limit myself to reporting the screenshot above the fold of a typical SERP for a transactional query today: snake example Do you want to know the CTR on the organic side? Here, from my Search Console: Since this situation is no longer the exception but the rule, I launch a provocation: What the hell is the point of doing SEO for e-commerce , especially if I'm not a big player (or even an OTT) or at least I don't have a strong brand in my market niche? Doesn't it make more sense to divert your budget to paid digital marketing channels? Calm, chalk and... content. Develop an e-commerce blog This can be a good solution, and I emphasize solution and not compromise. The latter would be a piece of cake, to put it like my good grandmother said, " while it lasts it's vegetables ".
And instead, developing a blog for e-commerce can open many doors that were previously closed, both due to laziness and because traditional SEO still works very well. Opening a blog allows an e-commerce to: Make your brand known. Building authority. Intercept users' information queries. Returning to the classic distinction between queries, here is the search percentage: distinction between transactional, navigational and informational queries For further information, read the post: Search intent: how to choose the keywords for the content strategy Although transactional queries certainly have higher conversion rates than informative ones, the latter beat the ability to attract traffic (and therefore potential customers) 8 to 1. In short, if with product searches we made the usual "horse move" to completely skip the top part of the conversion funnel ( TOFU - Top of funnel ) to at least get to the middle part ( MOFU - Middle of funnel ), the flooding of advertising in this part of the customer journey forces us to start again from the first box on the board.
However, web marketing, and in particular Search Marketing, are not engraved Germany Telegram Number Data in stone but slide on bits much more lightly than in Mina's song. I haven't been able to find a reliable source about the newest SERP click tracking and I think it's due to the constant innovations Google has been applying to its search results pages in recent years. I can therefore limit myself to reporting the screenshot above the fold of a typical SERP for a transactional query today: snake example Do you want to know the CTR on the organic side? Here, from my Search Console: Since this situation is no longer the exception but the rule, I launch a provocation: What the hell is the point of doing SEO for e-commerce , especially if I'm not a big player (or even an OTT) or at least I don't have a strong brand in my market niche? Doesn't it make more sense to divert your budget to paid digital marketing channels? Calm, chalk and... content. Develop an e-commerce blog This can be a good solution, and I emphasize solution and not compromise. The latter would be a piece of cake, to put it like my good grandmother said, " while it lasts it's vegetables ".
And instead, developing a blog for e-commerce can open many doors that were previously closed, both due to laziness and because traditional SEO still works very well. Opening a blog allows an e-commerce to: Make your brand known. Building authority. Intercept users' information queries. Returning to the classic distinction between queries, here is the search percentage: distinction between transactional, navigational and informational queries For further information, read the post: Search intent: how to choose the keywords for the content strategy Although transactional queries certainly have higher conversion rates than informative ones, the latter beat the ability to attract traffic (and therefore potential customers) 8 to 1. In short, if with product searches we made the usual "horse move" to completely skip the top part of the conversion funnel ( TOFU - Top of funnel ) to at least get to the middle part ( MOFU - Middle of funnel ), the flooding of advertising in this part of the customer journey forces us to start again from the first box on the board.