Post by account_disabled on Feb 27, 2024 9:24:32 GMT
At the basis of a successful blog, we know, there are contents capable of keeping our readers glued to the screen and convincing them to "lack" them, comment on them and share them, until they go viral . A large part of the game, therefore, is played on the ability to find topics for our blog that are always fresh, interesting, capable of responding to the needs and curiosities of our readers which, obviously, are constantly changing. To put it simply, we need to be "always on track", but putting this purpose into practice is not enough to ensure that our contents conquer the internet, climb the SERP and that a blog proceeds quickly towards success. For an article to be considered interesting, in fact, it is necessary to identify some points of reference: interesting for whom ? Who are my readers? At the basis of the question "how do I find interesting topics for my blog", there is another: "how do I find interesting topics for my readers ?". And it is not at all obvious, because those who decide to open a blog do not always have clear ideas about what the objectives of their project are and what their target is, a starting point which we cannot ignore if we want our contents take off.
If we haven't already done so, let's immediately ask ourselves who our readers are Panama mobile number list or who we want them to be, and let's concretely try to imagine what their habits, their tastes, their interests are and what is the most appropriate communication style to so that they become our "followers" (followers, if you prefer). Once this is done, we can start working on an editorial and communication strategy. 1. Hang out in the same "environments" as our potential readers Monitor targets An infallible way to know our target is to intercept them on social media, and to do this we need to know: what is your favorite social network . Because if Social Network is often synonymous with Facebook, it must be said that there are many social networks in the world and that each of them has "regular users", classifiable based on interests and age group . If our blog talks about contemporary art, Instagram and Pinterest will probably be the refuge chosen by our target, especially if we are aiming at young and very young people (this could apply, for example, to a blog that talks about street art). Which pages, groups and influencers do you "frequent"? Identifying influencers in a specific sector and keeping an eye on their profiles, as well as following pages and being part of "niche" groups will immediately help us identify trends, critical issues, sub-trends connected to the thematic area that we want to explore in our blog .
But above all, it will help us understand what has already been said, and what our potential readers would like to hear about instead. In other words, it helps us understand what "gaps" need to be filled, the needs not yet satisfied by the content present on the internet. 2. Listen and dialogue with your target Now that we have identified the virtual places in which our community moves, we must be anthropologists and study their behavior and conversations on social media. It is neither stalking nor espionage, but rather understanding how, with our articles, we can be useful to those interested in a specific thematic area. By reading the comments, analyzing the questions, criticisms, observations and conversations of our target, we will not only be able to collect an infinite number of ideas for our editorial planning , but also to define it, tracing increasingly clear contours: there are some regions or cities where the topic is followed with greatest interest? Are my target groups, in turn, part of the niches? Is it possible to identify cultural, sporting tastes and recurring hobbies that my target has in common? This information is a mine for those looking for interesting topics for their blog , and will help us not only draw up an editorial calendar as God commands.
If we haven't already done so, let's immediately ask ourselves who our readers are Panama mobile number list or who we want them to be, and let's concretely try to imagine what their habits, their tastes, their interests are and what is the most appropriate communication style to so that they become our "followers" (followers, if you prefer). Once this is done, we can start working on an editorial and communication strategy. 1. Hang out in the same "environments" as our potential readers Monitor targets An infallible way to know our target is to intercept them on social media, and to do this we need to know: what is your favorite social network . Because if Social Network is often synonymous with Facebook, it must be said that there are many social networks in the world and that each of them has "regular users", classifiable based on interests and age group . If our blog talks about contemporary art, Instagram and Pinterest will probably be the refuge chosen by our target, especially if we are aiming at young and very young people (this could apply, for example, to a blog that talks about street art). Which pages, groups and influencers do you "frequent"? Identifying influencers in a specific sector and keeping an eye on their profiles, as well as following pages and being part of "niche" groups will immediately help us identify trends, critical issues, sub-trends connected to the thematic area that we want to explore in our blog .
But above all, it will help us understand what has already been said, and what our potential readers would like to hear about instead. In other words, it helps us understand what "gaps" need to be filled, the needs not yet satisfied by the content present on the internet. 2. Listen and dialogue with your target Now that we have identified the virtual places in which our community moves, we must be anthropologists and study their behavior and conversations on social media. It is neither stalking nor espionage, but rather understanding how, with our articles, we can be useful to those interested in a specific thematic area. By reading the comments, analyzing the questions, criticisms, observations and conversations of our target, we will not only be able to collect an infinite number of ideas for our editorial planning , but also to define it, tracing increasingly clear contours: there are some regions or cities where the topic is followed with greatest interest? Are my target groups, in turn, part of the niches? Is it possible to identify cultural, sporting tastes and recurring hobbies that my target has in common? This information is a mine for those looking for interesting topics for their blog , and will help us not only draw up an editorial calendar as God commands.