Post by account_disabled on Jan 22, 2024 8:39:35 GMT
When it comes to promotion on social networks, the Facebook Ads account immediately comes to mind. But advertising is not the only opportunity to expand your audience. Subscribers can also become leads, customers, and brand ambassadors. Read the article if you want to attract more potential clients through social media. Ringostat marketer Alina Ostapenko gives advice on choosing a platform for a business, talks about promotion methods and shares a couple of life hacks for attracting and retaining subscribers. Reading time 14 minutes Why does a business need to promote on social networks? Example Platform selection Content Content strategy Visual design of the page Promotion Attracting site users Posting in thematic groups and public pages Guest Posts Referrals and ambassadors Likes and reposts Hashtags Live communication Competitions conclusions Why does a business need to promote on social networks? Scrolling through the news feed, we see many examples of business promotion on social networks.
As a rule, these Fax Lists are cafes and restaurants, clothing stores, courses and language schools - in a word, establishments “for the people”. But let’s say your business is asphalt production, cargo transportation, consulting, software development. Then your doubts - whether you need to start a page, publish posts and stories - are quite understandable. But in vain. According to research , social networks are used by: 75% of B2B buyers - to make purchasing decisions; 84% of business leaders - to establish business connections; 93% of marketers are for promotion. Example The Instagram profile of the concrete mixture plant already has 16 thousand subscribers and dozens of comments under each post. Not surprising: the feed looks like a contemporary art gallery. And all this is ordinary concrete. Instagram, social networks for B2B An original approach to maintaining a page for an industrial enterprise on a social network Here are some more reasons why a brand's social media presence is so important, regardless of business segment or product complexity.
Positive image. The sooner you start promoting, the more people will learn about your brand, product, and values. This is especially important for B2B business - a well-thought-out strategy will help increase awareness and bring new customers even to large and “sluggish” brands known only in narrow circles. Feedback. According to a study , 74% of users follow their favorite brands on social networks. And another 44.8% of internet users searched for information about brands on social networks in 2020. Informal communication, responses to positive and negative reviews, interactions - all this is also part of the promotion strategy. And a way to increase user trust. An opportunity to get to know a potential buyer better. During the promotion process, it will become obvious to you who is subscribing, liking and reposting, asking questions, and writing reviews.
As a rule, these Fax Lists are cafes and restaurants, clothing stores, courses and language schools - in a word, establishments “for the people”. But let’s say your business is asphalt production, cargo transportation, consulting, software development. Then your doubts - whether you need to start a page, publish posts and stories - are quite understandable. But in vain. According to research , social networks are used by: 75% of B2B buyers - to make purchasing decisions; 84% of business leaders - to establish business connections; 93% of marketers are for promotion. Example The Instagram profile of the concrete mixture plant already has 16 thousand subscribers and dozens of comments under each post. Not surprising: the feed looks like a contemporary art gallery. And all this is ordinary concrete. Instagram, social networks for B2B An original approach to maintaining a page for an industrial enterprise on a social network Here are some more reasons why a brand's social media presence is so important, regardless of business segment or product complexity.
Positive image. The sooner you start promoting, the more people will learn about your brand, product, and values. This is especially important for B2B business - a well-thought-out strategy will help increase awareness and bring new customers even to large and “sluggish” brands known only in narrow circles. Feedback. According to a study , 74% of users follow their favorite brands on social networks. And another 44.8% of internet users searched for information about brands on social networks in 2020. Informal communication, responses to positive and negative reviews, interactions - all this is also part of the promotion strategy. And a way to increase user trust. An opportunity to get to know a potential buyer better. During the promotion process, it will become obvious to you who is subscribing, liking and reposting, asking questions, and writing reviews.