Post by account_disabled on Jan 22, 2024 4:48:26 GMT
The main goal of lead generation is to get contacts of potential customers. In the article, we will talk about 5 points that you need to pay attention to in the preparation process, describe the 7 most popular lead generation tools and show examples of their use in different niches. What exactly needs to be done before lead generation It is worth starting the process of lead generation and investing in it when the components listed below have been worked out. Of course, this is only the tip of the lead generation iceberg. Portrait of CA If you don't know who you're going to sell to, don't even start. Because the thought that everyone needs your product or service is most likely not true. As well as the confidence that no one needs your product.
Therefore, you need to start with a portrait of your target C Level Executive List audience (CA) . When it comes to, for example, offline services, marketers even advise to literally visit a competitor's establishment, stay in it and see what kind of people visit it. What they are wearing, whether they come on foot or by car, how much time they spend in the institution, and so on. It is possible that you will gain important insights. Also answer the questions listed in the table. Optimally — in writing. When you do this, you will have a clear picture of the person you are selling to. Accordingly, you will understand in which channels to communicate with her. Customer avatar If you already have loyal customers, interview them to learn about their strengths and weaknesses and refine the portrait of your ideal customer. This can be done using simple and free Google Forms.
For example, if you plan to teach copywriting courses or have already started doing it, the questions may look like this: This can be done using simple and free Google Forms Importantly! Sometimes people are embarrassed to honestly answer questions about your shortcomings or wishes for improvement of a product or service. Note that the survey is anonymous and no one will know the respondent's data. In this way, you can get the most honest answers. Formulation of UTP UTP is a unique trade offer, it consists of the following elements. UTP In UTP, it is worth writing not about processes, but about results. A classic example of a successful UTP was at the FedEx company: " When it absolutely, positively has to be there overnight" ("When it absolutely, positively has to be delivered overnight") . If you compare with it, for example, UTP English courses "The most progressive school with modern teaching methods effective for everyone" , then you should not expect a profit.
Therefore, you need to start with a portrait of your target C Level Executive List audience (CA) . When it comes to, for example, offline services, marketers even advise to literally visit a competitor's establishment, stay in it and see what kind of people visit it. What they are wearing, whether they come on foot or by car, how much time they spend in the institution, and so on. It is possible that you will gain important insights. Also answer the questions listed in the table. Optimally — in writing. When you do this, you will have a clear picture of the person you are selling to. Accordingly, you will understand in which channels to communicate with her. Customer avatar If you already have loyal customers, interview them to learn about their strengths and weaknesses and refine the portrait of your ideal customer. This can be done using simple and free Google Forms.
For example, if you plan to teach copywriting courses or have already started doing it, the questions may look like this: This can be done using simple and free Google Forms Importantly! Sometimes people are embarrassed to honestly answer questions about your shortcomings or wishes for improvement of a product or service. Note that the survey is anonymous and no one will know the respondent's data. In this way, you can get the most honest answers. Formulation of UTP UTP is a unique trade offer, it consists of the following elements. UTP In UTP, it is worth writing not about processes, but about results. A classic example of a successful UTP was at the FedEx company: " When it absolutely, positively has to be there overnight" ("When it absolutely, positively has to be delivered overnight") . If you compare with it, for example, UTP English courses "The most progressive school with modern teaching methods effective for everyone" , then you should not expect a profit.