Post by account_disabled on Dec 20, 2023 3:29:15 GMT
What was your dream at the beginning of your publishing adventure and what has changed since then? The initial dream was to publish all books of the highest literary quality (in the Visioni series), or books that proposed a new vision of the world, which provided new keys to understanding the future (in the Essays series). Compared to this initial dream, perhaps too elitist, we realized that, for the publishing house to survive, it is also necessary to publish at least two books a year that are aimed at the widest possible audience.
How can we identify them among the Special Data manuscripts proposed to us? How can we avoid lowering the quality of our publications too much to chase public tastes? Responding to these challenges largely means using intuition, a function that is difficult to translate with a series of rational considerations... An objective judgment on Italian publishing: what future does it have and how will it have to evolve to remain active? Small and medium-sized Italian publishing is experiencing a moment of profound crisis.
The large publishing concentrations (Mondadori, Feltrinelli etc.) can make use of their own distribution and promotion chain (between 60 and 62% of the cover price of a book is destined for distributors and promoters, who then offer the booksellers a discount ranging from 30 to 40%), of greater visibility in bookstores, they often have their own chain of bookstores, which guarantees complete visibility of every book published. Books published by large publishers are more likely to be featured on television and radio and to be reviewed in newspapers. Small bookstores are disappearing and the tendency of large bookstores (or bookshop chains) is to focus on books that produce interesting sales, therefore on best sellers that are easy to read and consume, on essays written by television authors, etc.
How can we identify them among the Special Data manuscripts proposed to us? How can we avoid lowering the quality of our publications too much to chase public tastes? Responding to these challenges largely means using intuition, a function that is difficult to translate with a series of rational considerations... An objective judgment on Italian publishing: what future does it have and how will it have to evolve to remain active? Small and medium-sized Italian publishing is experiencing a moment of profound crisis.
The large publishing concentrations (Mondadori, Feltrinelli etc.) can make use of their own distribution and promotion chain (between 60 and 62% of the cover price of a book is destined for distributors and promoters, who then offer the booksellers a discount ranging from 30 to 40%), of greater visibility in bookstores, they often have their own chain of bookstores, which guarantees complete visibility of every book published. Books published by large publishers are more likely to be featured on television and radio and to be reviewed in newspapers. Small bookstores are disappearing and the tendency of large bookstores (or bookshop chains) is to focus on books that produce interesting sales, therefore on best sellers that are easy to read and consume, on essays written by television authors, etc.