Post by account_disabled on Dec 6, 2023 5:16:37 GMT
Read the business game As for setting online marketing goals, it's "not difficult and not complicated," but it just takes time. Before implementing a Digital Marketing strategy, first remember the phrase "Calm down, don't be reckless." Begin by analyzing all the data. To clearly define objectives (Objectives), online marketing strategies, lead to expected goals (Goal) and be able to develop online platforms very well. ABC restaurant case study Business Analysis Problem There are no passers-by. Located in an unattractive location The market share is still small if compared to restaurants in the same area. Business strengths (Strength of Business) Fresh food ingredients, home-grown vegetables, prepared from the heart. Clean food There are a variety of special menus to choose from. Suitable for families, healthy people.
Competitive Products and Services There are 7 Clean Restaurants in the Ratchada area in the Phone Number List nearby area, others near the road. Customer Analysis (Customer Persona) Health lovers, both men and women aged 30 years and up. Look for things that are good for your health. Follow from Instagram, Facebook, Wongnai and Line@ Online Platform Analysis Use Instagram to take photos. New menu. There is no store location on the Google Map application. I rarely post on my Facebook page. Objectives To attract more customers to know and want to eat at the restaurant within 3 months. Goal Want the storefront to increase sales by at least 100,000 baht per day (from the original 40,000 baht) Want to increase the number of followers on Instagram to 100,000 (from the original number of 50,157 followers) Photo from Summary of what happened.
ABC has a problem: it's in an alley with no traffic . Located in an unattractive location Its reputation still can't compete with other shops (there are 7 shops in the same area). Currently using 2 social media: Facebook and Instagram, but there is still a lack of consistency in their use and they are not very active. Objectives To attract more customers to know and want to eat at the restaurant within 3 months. Goal Want the storefront to increase sales by at least 100,000 baht per day (from the original 40,000 baht) Want to increase the number of followers on Facebook to 100,000 (originally 50,157 followers) in order to increase the number of people reaching (Awareness) and be able to shoot ads more effectively. In summary, the Digital Marketing Strategy of Fusion Cook is to increase sales and increase the number of followers. All of these are just examples that we have given to give an idea of how to look for objectives. and goals in planning an online marketing strategy or Digital Marketing Strategy before entering the next step.
Competitive Products and Services There are 7 Clean Restaurants in the Ratchada area in the Phone Number List nearby area, others near the road. Customer Analysis (Customer Persona) Health lovers, both men and women aged 30 years and up. Look for things that are good for your health. Follow from Instagram, Facebook, Wongnai and Line@ Online Platform Analysis Use Instagram to take photos. New menu. There is no store location on the Google Map application. I rarely post on my Facebook page. Objectives To attract more customers to know and want to eat at the restaurant within 3 months. Goal Want the storefront to increase sales by at least 100,000 baht per day (from the original 40,000 baht) Want to increase the number of followers on Instagram to 100,000 (from the original number of 50,157 followers) Photo from Summary of what happened.
ABC has a problem: it's in an alley with no traffic . Located in an unattractive location Its reputation still can't compete with other shops (there are 7 shops in the same area). Currently using 2 social media: Facebook and Instagram, but there is still a lack of consistency in their use and they are not very active. Objectives To attract more customers to know and want to eat at the restaurant within 3 months. Goal Want the storefront to increase sales by at least 100,000 baht per day (from the original 40,000 baht) Want to increase the number of followers on Facebook to 100,000 (originally 50,157 followers) in order to increase the number of people reaching (Awareness) and be able to shoot ads more effectively. In summary, the Digital Marketing Strategy of Fusion Cook is to increase sales and increase the number of followers. All of these are just examples that we have given to give an idea of how to look for objectives. and goals in planning an online marketing strategy or Digital Marketing Strategy before entering the next step.