Post by lizaseo11 on Nov 10, 2024 3:49:02 GMT
Welcome to the SpySERP blog! While reading our blog, you probably noticed that there is a separate category of articles called “Content Marketing” (which contains a huge number of useful articles). Why did we highlight this category?
It's simple: content is an integral part of any website (and sometimes the website itself, as in the case of a channel on Yandex.Zen ). The success of promotion, the level of traffic to the website and, as a final result, conversion often depend on the content, its quality and attractiveness to readers and search engines.
Creating quality content requires tools that can help you improve it, enhance existing posts, or create content that enhances user experience.
In this article, we'll look at the top content marketing tools that we believe are the best for creating content that will appeal to both readers and search engines.
The best tools for research
Search, development of information, processing and visualization of data, search for data for further improvement - in a word, all the tools listed below are excellent services for research.
Atlas
A tool created by Quartz shopify website design that allows you to create stunning graphs, charts, tables, and any other type of images needed to visualize data. It is great for collecting and organizing basic information and presenting it to readers.
BuzzSumo
A tool that has won the love of thousands of marketers around the world. Hundreds of articles and reviews have been written about it. Let's note briefly that BuzzSumo is an analytical platform that allows you to determine the most popular content, estimate its reach, view people who shared the content, and conduct detailed analytics by niche or keyword.
Buzzsumo
Google Trends
We previously wrote about how useful this tool can be for content marketing, as well as how exactly to use it to get new ideas and huge traffic to your site.
Moreover, this tool is an indispensable addition when researching and searching for new keywords with high frequency and low competition in the top. If you need such keywords - read our articles dedicated to the Google Trends review.
SparkToro
At the moment, this tool is not as popular among domestic specialists as the above-mentioned ones. However, if you know MOZ and are a fan of its creator Rand Fishkin, then you will surely love SparkToro, which is his second major “brainchild”.
The essence of the tool's functionality is the ability to research content on the Internet that will suit your audience.
Best SEO Tools
Content marketing is closely related to SEO, and when creating content to meet the needs of readers and search engines, you will also have to work on its optimization. For these purposes, we recommend using the following tools:
BrightEdge
A multifunctional platform that helps solve a range of content marketing tasks. In particular, with its help you can determine what your customers are looking for and what search queries they are currently using, create content with trackable performance indicators, improve the efficiency of using content promotion channels in social networks, etc.
MarketMuse
A tool that analyzes your existing content and identifies “gaps” in the content, showing keywords that were not used but could be used for better optimization. In other words, the service allows you to determine which keywords you are missing and which ones you can use to improve your ranking.
SEMRush
Semrush
In addition to a huge range of functions for working with link mass, competitor and traffic analytics, this service is an excellent tool for working with keywords. Determining the competition of keywords, frequency in the required region, related keywords, search analogues - all these and a number of other functions are used by numerous SEO agencies to create truly high-quality optimized content.
Conclusion
In conclusion, we would like to ask our readers - what tools do you use to work with content? Which of them are an integral part of your content strategy? In the next article, we will look at other tools that are excellent assistants for any content marketer, so we would like to know - what tools would you like to see in the future?
It's simple: content is an integral part of any website (and sometimes the website itself, as in the case of a channel on Yandex.Zen ). The success of promotion, the level of traffic to the website and, as a final result, conversion often depend on the content, its quality and attractiveness to readers and search engines.
Creating quality content requires tools that can help you improve it, enhance existing posts, or create content that enhances user experience.
In this article, we'll look at the top content marketing tools that we believe are the best for creating content that will appeal to both readers and search engines.
The best tools for research
Search, development of information, processing and visualization of data, search for data for further improvement - in a word, all the tools listed below are excellent services for research.
Atlas
A tool created by Quartz shopify website design that allows you to create stunning graphs, charts, tables, and any other type of images needed to visualize data. It is great for collecting and organizing basic information and presenting it to readers.
BuzzSumo
A tool that has won the love of thousands of marketers around the world. Hundreds of articles and reviews have been written about it. Let's note briefly that BuzzSumo is an analytical platform that allows you to determine the most popular content, estimate its reach, view people who shared the content, and conduct detailed analytics by niche or keyword.
Buzzsumo
Google Trends
We previously wrote about how useful this tool can be for content marketing, as well as how exactly to use it to get new ideas and huge traffic to your site.
Moreover, this tool is an indispensable addition when researching and searching for new keywords with high frequency and low competition in the top. If you need such keywords - read our articles dedicated to the Google Trends review.
SparkToro
At the moment, this tool is not as popular among domestic specialists as the above-mentioned ones. However, if you know MOZ and are a fan of its creator Rand Fishkin, then you will surely love SparkToro, which is his second major “brainchild”.
The essence of the tool's functionality is the ability to research content on the Internet that will suit your audience.
Best SEO Tools
Content marketing is closely related to SEO, and when creating content to meet the needs of readers and search engines, you will also have to work on its optimization. For these purposes, we recommend using the following tools:
BrightEdge
A multifunctional platform that helps solve a range of content marketing tasks. In particular, with its help you can determine what your customers are looking for and what search queries they are currently using, create content with trackable performance indicators, improve the efficiency of using content promotion channels in social networks, etc.
MarketMuse
A tool that analyzes your existing content and identifies “gaps” in the content, showing keywords that were not used but could be used for better optimization. In other words, the service allows you to determine which keywords you are missing and which ones you can use to improve your ranking.
SEMRush
Semrush
In addition to a huge range of functions for working with link mass, competitor and traffic analytics, this service is an excellent tool for working with keywords. Determining the competition of keywords, frequency in the required region, related keywords, search analogues - all these and a number of other functions are used by numerous SEO agencies to create truly high-quality optimized content.
Conclusion
In conclusion, we would like to ask our readers - what tools do you use to work with content? Which of them are an integral part of your content strategy? In the next article, we will look at other tools that are excellent assistants for any content marketer, so we would like to know - what tools would you like to see in the future?